What’s the Point of Building All These Great Products If End Users Use Less Than 15% of Them?
I spent years at high-growth startups where shipping fast was the culture. Sprints, launches, announcements. Repeat. We were proud of our velocity. But somewhere along the way, I started noticing something that kept me up at night. It took forever for users to actually adopt what we shipped. Not because the features were bad — they weren’t. But there was always a massive lag between launch and real usage. By the time the right users discovered a feature, weeks or months had passed. Some never found it at all. I watched talented teams pour weeks into features that quietly stalled. No fanfare. No adoption. Just a line in a changelog nobody read. We’d celebrate the ship. Never the outcome. And the customers? They were churning — often for the exact problems we’d already solved. They just never found the answer in time.The bottleneck wasn’t the product. It was reach.
Customer success can only do so much. You can’t hop on a screen share with thousands of users and walk each one through what’s relevant to them. It doesn’t scale.The real problem? Users don’t know what they don’t know.
They’re not hunting through changelogs. They’re not sitting through product tours. They just want to know:- What’s relevant to me?
- What should I try next?
- What am I missing?
Having a great product and UI isn’t enough.
Users need the right nudge, at the right moment, based on what they’re actually doing. That’s why I built Autoplay.Ready to integrate? Start with the Quickstart, see Pricing, or follow the proactive onboarding agent gold standard.